Tips for Maximizing an IT Budget

Knowing where to invest your company’s budget can be challenging. Technology allows businesses to automate, optimize, and simplify the way they do business. The way these tools are implemented, used, and maintained will of course come with a cost that needs to be...

5 Steps to an Even Better IT Strategic Plan

Seems silly, or strange, to think about running your business without a computer, laptop or smartphone. Why is that? I was at a client’s office last week, and we were talking about her upcoming CRM migration. She spun around in her chair to bring up something on...

Effective Email Marketing Techniques

In what is easily the best Thanksgiving Day movie of all time and one of the funniest, Planes, Trains and Automobiles – Steve Martin has reached his breaking point with new travel mate John Candy. In the ensuing argument, Martin says: “Here’s a good idea –...

What is Your Customer Satisfaction Score?

If you asked your clients to rate you on a scale of one to 100, can you guess what your average score would be? About two years ago, Sam from Smile.io had a booth at the annual ITNation event in Orlando. A swanky looking booth and either golf balls or sunglasses –...